Two Moms Turn Personal Experience With Food Insecurity Into Solutions

Olivia Deng

Community-led Solutions
Kelly and Paula from the Council of Experts first cohort

Kelly Russell, a mother of two from Boston, never considered herself food insecure — that was at least, until the COVID-19 pandemic. Like millions of others across the globe, the groceries and other necessities that Kelly and her family needed were unavailable. In Massachusetts alone, food insecurity doubled in March 2020.

SNAP (Supplemental Nutrition Assistance Program) benefits have helped Kelly’s family get by for years and continue to do so while she gets her degree at Bunker Hill Community College. But when she saw the grocery store shelves startlingly bare during the height of the pandemic, it was the first time she truly feared not having access to food. “I didn’t think of myself as food insecure until then,” she recalls.

44,000 people called Project Bread for help affording food in 2020.

Called to help, Kelly and some other moms in her community teamed up to form “Mom’s Club.” This affectionately named mutual aid group pooled resources to provide food and essentials for each other’s families. PPE and other medical safety items, toys for kids, and of course — food.

“We started assembling these weekly bags of staples and supplies, setting up a network to distribute them amongst ourselves to keep going,” Russell said. “That was really the first time that I started to really understand that I was food insecure in my circumstances and that it was a bigger problem than I thought. That is where my advocacy was reborn.”

Kelly’s advocacy brought her to Project Bread’s Council of Experts With Lived Experience, a new initiative where people who have direct experience with food insecurity play an integral role in shaping our programs. Previously, Russell had been involved with Project Bread, reaching out to our FoodSource Hotline and participating in The Walk for Hunger. 

Her role on the council enabled her to craft solutions informed by her own journey and her insights as a mom, poet, and sneakerhead. Russell’s story exemplifies our belief that involving people with lived experiences is essential to building sustainable, impactful solutions to hunger in Massachusetts. We look forward to adding a new cohort of experts who will become co-creators in our work — people like Russell, who have firsthand knowledge of the barriers people face to food security.
 

Effective and Equitable Solutions to Hunger

Adriana Mendes-Sheldon, Project Bread’s Director of Community Partnerships, said the Council of Experts was born from the desire to “authentically incorporate people's lived experience and expertise into our work.” 

That’s because Project Bread believes the best way to tackle food insecurity is through solutions shaped by the people who know it best — those who have experienced food insecurity firsthand.

What Does Lived Experience Mean?

Lived Experience: The knowledge and insights gained from an individual’s unique perspective, personal identities, and life history, extending beyond their professional or educational background.

This council exists to leverage the insights of those who know food insecurity intimately — an effort to move beyond assumptions and tackle the issue in a way that truly benefits those affected.

The Council of Experts is the authority on how policies have impacted their access to food, and their insights are valuable in our work to end hunger in Massachusetts.
 

Tackling Stigma

“We have this misconception that people need to be on the streets, starving for them to be food insecure,” Mendes-Sheldon said. 

Mendes-Sheldon, who grew up in Sao Paulo, Brazil, recalls having an empty fridge during her childhood. “Growing up, I remember my refrigerator was often pretty empty. This added an extra layer of stress in my childhood as in Brazil it is common for people to open each other’s fridges and I was mortified by my fridge’s state. So I would carefully arrange items inside our refrigerator to make it look fuller.”

Kelly Russell speaks at a Council of Experts celebration.
Kelly Russell speaks at a Council of Experts celebration.

According to Russell, the mom’s club opened her eyes to the pervasive stigma plaguing food access. “Seeing that we were all encountering the same issues, whether you were working or not working, whether you had young children or old, whether you were disabled or able-bodied, we were all having difficulty,” Russell said. “It's a broader problem, and people just aren't willing to talk about it. There's a lot of shame attached to needing food for your family or needing SNAP benefits or needing healthcare.”

Our research backs this up — 38.6% of survey respondents reported being concerned about being judged for using SNAP

The stigma around food insecurity runs deep. Shaped by how society views poverty and need, it often leaves people feeling ashamed or embarrassed about their situation. Stigma can show up in a number of ways: the anxiety of being judged when using food assistance programs or feeling that needing help means you’ve failed. The list goes on. 

As a result, many people suffer in silence, hesitating to seek help or share their struggles with even close friends and family. This isolation not only exacerbates their challenges but also perpetuates the idea that food insecurity is a personal issue rather than a widespread societal problem.

But the truth is, it’s a failure of policy, not the individual.

“People misunderstand the concept of welfare and don't realize that every day, in every way, all of us are recipients of welfare. On some level, if your insurance is subsidized, it's no different than your food being subsidized…We see these portrayals of people who are hungry as being disheveled and dirty and not put together and unemployed, constantly asking for handouts,” Russell said. 

We have these images that we're fed that make us feel like the only people who might be food insecure are people who are just downtrodden and just look like life is hard, and that's not true. Lots of people put in a lot of effort so the outside world doesn't know if they're struggling.”

Kelly Russell, Project Bread's Council of Experts with Lived Experiences

To break down these stigmas, we need heartfelt conversations and public awareness campaigns to make discussing food access feel safe and normal. 

It is absolutely critical to show people that there’s no shame in asking for help. By sharing these stories, we can shine a light on the policies that impact food access and help everyone feel supported and understood so no one goes hungry.

Infuse Human Services With Humility

Programs like SNAP provide essential support to millions of families, helping them afford groceries and alleviate hunger. However, proposed cuts or restrictions to such programs can further strain those already facing economic hardship. 

Russell recalls the frustrations she encountered trying to enroll in SNAP: “If you've never navigated SNAP for real, you don't understand how dehumanizing the process is.” 

Policies that affect food security are vital in shaping how vulnerable communities access nutritious food. At their best, these policies can make a huge difference in people’s lives and ensure that everyone has what they need to thrive.

Dallin Elementary School nutrition staff member Xhiljola Ndoci poses with a chicken salad recipe her team created during a Project Bread-led workshop.
Dallin Elementary School nutrition staff member Xhiljola Ndoci poses with a chicken salad recipe her team created during a Project Bread-led workshop.

As a mom, Russell is thankful that kids are able to eat school meals for free. “It definitely had an impact on kids around my children,” she said. “Universal school lunch is a breath of fresh air.”

Unravelling Systems That Hold Us Back

When families struggle to make ends meet, the first thing affected often is their ability to access nutritious food, which can lead to long-term health issues and reduced productivity.

Think of food security as a part of a web— intricately linked to other problems, like economic instability, healthcare access, and housing insecurity. 

To tackle these challenges at the root, we need good plans and programs. And Project Bread believes that to ensure everyone has enough to eat, we must start with understanding the true struggles and effects of food insecurity.
 

The Council of Experts celebrates a successful first cohort.
The Council of Experts celebrates a successful first cohort.

Highlighting Council Members’ Work

The Impact of Our Experts

Paula Andrea Tobón moved to the United States from Colombia over five years ago and now runs a business called Changes that provides neuro linguistic programming services. She joined the Council of Experts to share her unique experience as an immigrant.  “Personally, I loved it because Project Bread is an organization that really works with inclusion,” she said. 

Working with the Communications team to create content that’s inclusive of Spanish-speaking audiences, Tobón has made social media reels promoting Summer Eats. You’ve heard of it— the program that provides free meals to all kids and teens, ages 18 and under, at locations all across Massachusetts during the summer months.  

According to Mendes-Sheldon, outreach to the Latino/a community was another highlight of the council members’ work — in fact, one of the council members recruited nearly 400 walkers for The Walk for Hunger.

Council of Experts Members Paula Andrea Tobón and Kelly Russell participate in The Walk for Hunger.
Council of Experts Members Paula Andrea Tobón and Kelly Russell participate in The Walk for Hunger.

Meanwhile, Russell, who calls herself a natural-born advocate, saw her involvement in the Council of Experts as an extension of herself. Commenting that the past year was marked by plenty of growth and development:

“Being able to be at some of the events that were hosted by Project Bread, being at The Walk for Hunger, doing different outreach with communications, it [has] given me the opportunity to engage with different people and expose them to Project Bread’s mission, expose them to different information and different ideas,” she said.

Russell helped make The Walk for Hunger more accessible, working with the team to add clearer signs, smooth out the route for wheelchairs, invite sign language interpreters, and even include a lactation station.
 

Showcasing the Impact

Mendes-Sheldon said the Council of Experts was structured so that council members not only felt empowered but also equipped to share their stories. 

She stated that it's crucial to start with the concept of trauma and how to discuss it through effective storytelling. By framing life experiences in a compelling way, we can foster conversations that drive change and influence policy. 

“The work needed to start by addressing trauma and exploring tools to process and heal, which would then create space for a fresh narrative. Through this process, council members felt gradually ready to share their stories — stories that honor each individual’s path with respect and authenticity,” she said. She added that Project Bread provided members “the leadership tools for them to be able to share their perspectives effectively and powerfully, and to become stronger community leaders and advocates."

Take a Seat at Our Table

The need for diverse input and representation has become increasingly evident. “It's clear that council is needed. It is important for different voices who may not be considered to be involved in these conversations,” Russell shared, emphasizing the value of inclusion in decision-making processes.

Mendes-Sheldon echoed this perspective. “This is an opportunity for people to really speak up and bring their voices to the platforms of power, action, and decision-making,” she said, underscoring the importance of creating spaces where all community members feel equipped and empowered to contribute.

Furthermore, Mendes-Sheldon calls the Council of Experts an innovative way to tackle hunger. “One of our aspirations is to really innovate and build solutions to address food insecurity. But sometimes, walking the talk is easier said than done.” Recognizing the complexities of creating transformative and lasting change shows our commitment to real action. “I think we learned that the greatest impact comes when we do the right things, even when it's hard,” Mendes-Sheldon said.

Co-Create Solutions with Project Bread

Join the Council of Experts

Do you, or someone you know, have firsthand experience dealing with food insecurity? Applications for Project Bread’s second cohort of the Council of Experts will open in January 2025. 

As a council member, you’ll have the opportunity to be part of strategy development, planning, and decision-making that will strengthen your leadership skills, build your expertise as a community leader and advocate, and provide significant value in co-creating impactful and effective solutions to food insecurity.

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